Folio Books will celebrate 8th anniversary with a retirement announcement, fundraiser for charities, and a storewide 20% off sale

In the eight years since Paula Foley founded it, Folio Books has had over 200,000 transactions. They’ve sold 50,000 novels, 10,000 memoirs, 7,000 science books, 20,000 children’s picture books – on and on to add up to nearly 350,000 total books sent out into the world. Now it’s time for Paula to retire. She wants to celebrate, thank her Noe Valley neighbors, and introduce Folio’s new leadership team.

Opened in 2013, Folio Books is an independent bookstore in Noe Valley that sells new books, greeting cards, journals, puzzles, and other bookish gifts. They are celebrating their 8th anniversary with a 20% off storewide sale starting on their official anniversary, November 4th, and running through November 6th. All in-store items on their website,, will also be on sale.

In addition to the storewide sale they will be raising funds for Book Industry Charitable Foundation, California Fire Foundation, and World Central Kitchen. Customers who make a donation will receive a limited edition Folio Books mug, enamel pin, or sticker. The 3-day event also kicks off their annual Giving Tree Program, where customers can purchase books that will be given to children in need in partnership with the Children’s Book Project.

Like many bookstores and other retail businesses, Folio Books is encouraging customers to do their holiday shopping early as there have been major supply chain disruptions in the publishing industry. They hope that their customers will use this sale as both an opportunity to get holiday shopping done and share their favorite memories of Folio Books either on social media using #folio8 hashtag or via a physical guest book at the store.

Finally, the anniversary will serve as a chance for customers to say so long to Paula and meet the new co-owners Alissa Hugel, Katerina Argryes, and Martha Dietzel. Combined, the three women have over thirty years of bookselling experience that they bring to the store. Paula and her husband John will continue to have an ownership stake in the store but will be stepping back from the day-to-day operations. They are both excited about the expansion of ownership and Paula described the new co-owners in her retirement letter as, “a troika of smart, skilled, kind, funny women, all passionate readers who started in bookselling during their teens and never completely left, even as they pursued additional job and educational opportunities and learned new skills.”